Asset Digital Communications - A Canadian Digital Marketing Agency
Our SMB focus from seasoned award-winning Digital Marketers delivers you an agency partner who gets results & value in month 1… and month 101.
About Asset Digital Communications: A Canadian Digital Marketing Agency
We are a Canadian award-winning boutique digital agency with a proven track record of helping small and medium-sized businesses grow.
Often, clients come to us in search of a more effective, responsive, and accountable agency experience. They hire us and stay with us because we maintain a laser-focus on their needs, their digital marketing goals, and their marketing budget. It is essential to us that our clients feel confident they are getting the best value from their digital marketing investment.
As an established and successful Canadian digital marketing agency, our clients count on our team for our expertise in Search Engine Optimization (SEO), AI SEO, Website Design, and Social Media Marketing, as a few of our core services. Think of us as your outsourced full-service digital marketing department, ready to step up where you need help with your online presence.
About Asset Digital Communications: A Canadian Digital Marketing Agency
Transforming Digital Marketing Challenges into Growth Our Story
Asset Digital Communications started, like most businesses, to solve a problem. Small and medium-sized businesses have a growing need for digital marketing services but often lack the budget or internal resources for large-scale campaigns.
But small businesses are nimble and can pivot to capitalize on new growth opportunities. During COVID, 62% of independent restaurants launched curbside ordering or pickup.
- Calgary’s iyycburg added online ordering and curbside pickup early on, using simple e-commerce tools to keep serving customers while larger brands moved more slowly.
- Many Canadian indie bookstores shifted heavily to online sales, contactless pickup, and local delivery, including the 22% of bookstores that didn’t already have online stores.
- Toronto’s Outpost Coffee Roasters, added online ordering, curbside pickup, and subscription delivery to support revenue when foot traffic dropped.
So, we know small businesses adapt quickly. But even the strongest teams can find it challenging to keep up with the increasingly complex world of digital marketing. Developing strategy, managing campaigns, producing content, and analyzing performance require time and expertise many SMBs simply don’t have in-house
Examples of Digital Marketing Agency Packages
We know how important your marketing dollars are, and we work to make every one of them count. With our unique and very thorough approach, our team will mine untapped opportunities for your business online. Together, we’ll mobilize these competitive differences to create:
- Exciting quality leads
- Fresh new enquiries
- Phenomenal online growth
You don’t have to figure out how to do it all on your own. We’ve built Asset Digital Communications to be your full-service digital marketing team.
Consider us an extension of your marketing department. Don’t have a marketing department? We can fill that gap, providing as much digital support as you need.
We Serve These Industries
We partner with small and mid-sized businesses in Toronto and right across Canada, helping them grow through digital marketing strategies that deliver real results. Our experience spans a wide range of industries, giving us the flexibility to apply proven methods to your unique business challenges.
We specialize in serving SMBs in:
Manufacturing & Distribution
Technology & Startups
Healthcare & Wellness
Professional Services
Real Estate
E-commerce
Don’t see your industry listed? Not to worry! We serve clients across most industries.
With cross-border experience in both Canadian and U.S. markets, we understand regional behaviours, compliance nuances, and customer expectations so we can help you grow no matter where your audience is,
Meet Founder & CEO of ADC: Mary- Jane Owen
Asset Digital Communications was founded on the philosophy that digital marketing isn’t just about visibility; it’s about strategic, human-centered growth that drives real business results while building trust.
Behind this philosophy is a founder who brings a unique blend of warmth, strategic intelligence, and hands-on experience to every client relationship. Mary-Jane leads with generous energy and a genuine passion for helping small and mid-sized businesses grow.
That energy is why clients trust her and why consultations convert. And why Asset Digital Communications has become the beloved partner it is today.
A Hands-On Leader Who Stays Close to The Work
After building a career leading communications and marketing initiatives for major enterprises in Canada and the U.S., Mary-Jane founded Asset Digital Communications with a clear purpose: to serve SMBs who need senior-level strategy but can’t justify hiring a full-time chief marketing officer. She built the agency to solve a problem she had seen too many times throughout her career.
Most agencies introduce you to the founder during the sales process, then hand your account to junior staff who are still learning the basics. Mary-Jane refused to build that model.
What that means for you: Mary-Jane personally reviews every strategy we develop, conducts regular business reviews with every client, and ensures every account receives senior-level oversight.
Why?
Because SMBs can’t afford to waste precious marketing dollars on strategies that look good on paper but don’t drive growth. She’s been in those shoes. She knows what works.
“I watched too many small businesses waste money on agencies that prioritized flashy campaigns over actual growth. Asset Digital is a game changer. Every client deserves the same strategic rigour I demand for my own business.”
An Entrepreneur at Heart: Built on Real-World Experience
Long before founding Asset Digital Communications, Mary-Jane spent decades building and leading businesses across health, technology, and social impact sectors.
Prior to running small businesses, she honed her sales and marketing skills at enterprise technology leaders like Hewlett-Packard, Kronos Workforce Solutions, Intelex Technologies, and Corporate Spending Solutions. Working in sales, strategy, and leadership roles with these organizations gave her a deep understanding of performance-driven marketing, scalable systems, and the rigour required to drive measurable results. She now brings this expertise directly to her clients at Asset Digital.
As she was starting a family, she felt that running a small business would afford her more control of her schedule to meet the demands of a young family, while also maintaining her business skills. She launched what became an award-winning line of healthcare products for women, Ecofem Products, with a cornerstone offering of chlorine-free menstrual products distributed across Canada and the United States.
She expanded her impact through Great Northern Naturals, a Canadian natural products distribution company that caters to health food stores and natural products retailers across Ontario and eastern Canadian provinces.
She expanded her impact through Great Northern Naturals, a Canadian natural products distribution company that caters to health food stores and natural products retailers across Ontario and eastern Canadian provinces.
Her entrepreneurial path evolved even further when she founded Events Marketing, an experiential agency that transformed the landscape of non-profit athletic fundraising. It became the go-to agency for athletic fundraisers like “Weekend to End Breast Cancer” and “Ride to Conquer Cancer” as she partnered with organizations such as the Canadian Breast Cancer Foundation, the Leukemia & Lymphoma Society, Heart & Stroke Foundation, Princess Margaret Hospital, MS Canada, Movember, and many more.
When Square launched in Canada, they selected Events Marketing to deliver their innovative payment technology to retailers nationwide with expertly trained brand ambassadors deployed to high traffic events.
With a deep understanding of what it takes to grow and run successful businesses, Mary-Jane brings these insights into Asset Digital Communications, helping clients strengthen their operations, sales, and overall business performance with best in class digital marketing.
From Online Visibility to Revenue - Our 3 Pillars To Clients’ Always-On Growth
Our experience in digital marketing is as deep as the industry is old. We have watched first-hand the transformation of web, search, and social from simple communication channels into critical drivers of business growth. We truly understand the digital challenges for small and medium-sized businesses because we have lived them and conquered them! Our team combines deep marketing expertise with real business savvy. We dig into the data, uncover meaningful insights, and turn them into strategies that deliver measurable results.
And we deliver those results through three primary pillars of digital strategy:
Get Found
Get Leads
Keep Growing
Deep Expertise. Modern Tools. Proven Results.
Our strategists, content creators, SEO specialists, social managers, PPC analysts, and developers work as one integrated team. Together, we consistently deliver high-quality work, continuous optimization, and measurable growth you can clearly see in your numbers. Get in touch today to formulate and implement a fully customized – and winning – digital marketing strategy for your business.
This Actually Sets Asset Digital Apart & It's the Reason Why Canadian & US Businesses Choose Us
1. Senior strategists lead accounts.
Your campaigns are guided personally by our founder and senior strategists, not handed off to junior staff.
2. Cross-border expertise.
We understand Canadian and U.S. marketing, including regional search behaviour and local market nuances.
3. Campaigns built for SMB growth.
Every recommendation is tied to measurable business results, not just likes, impressions, and clicks. And reports show that.
4. Transparent pricing, no surprises.
You know exactly what you’re paying, what it covers, and why. No hidden fees, no bait-and-switch.
How We've Helped Canadian & U.S. SMBs Grow
At Asset Digital Communications, we don’t just run campaigns, we partner with businesses to help them grow. From building websites to managing multi-channel digital marketing, our work is constantly focused on driving real results. More leads. More revenue. Stronger visibility.
Here are a few examples of how we’ve helped our clients succeed.
Annual Toronto French Music Festival
Challenge:
A well-established festival plateaued and wasn’t profitable.
What We Did:
- Developed a detailed audience persona + identified growth opportunities.
- Built and optimized the festival website for organic rankings & leads.
- Activated social media across FB, Insta, and X & re-engaged email base + influencers.
Results:
- Ranked page #1 for “French Music Festivals in Toronto”.
- Increased social engagement and email activity.
- Stronger community presence and higher attendance.
“Mary-Jane and Asset Digital have been instrumental in driving growth through digital marketing for our annual music festival. They manage all aspects of our marketing, including website development, SEO, content development, blogging, email marketing and online advertising. They have helped us to build a strong presence across all channels.”
– Rene V, President & Chairman of Board
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High Precision Manufacturing Company
Challenge:
Upgrade online presence and generate qualified leads in the medical, security, and space industries.
What We Did:
- Built a new SEO-optimized website.
- Implemented & executed monthly SEO.
- Managed email + social media channels.
We built a new, SEO-optimized website, implemented and carried out a monthly SEO strategy, and managed their email marketing program and social media channels.
Results in first 6 months:
- 178% website traffic growth.
- 320% hike in U.S. website traffic.
- 85% organic traffic growth.
Results over 4 years:
- 1,000+ qualified leads.
- $10M+ revenue from campaigns.
- 513% overall ROI.
“We have implemented an SEO strategy with Asset Digital with outstanding results. They have become our strategic partner for all our digital marketing initiatives. I strongly recommend them.”
– Chris M, President
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Psychotherapy Clinic
Challenge:
A new psychotherapy clinic with senior leadership and strong credentials needed website traffic, lead generation, and audience engagement.
What We Did:
- Optimized website content for search.
- Executed monthly SEO strategy.
- Ran email campaigns + social media.
Results:
- 900% growth in traffic in 3 years.
- 575 leads with a 25% conversion rate.
- Email achieving 37% average opens.
“Working with the Asset Digital Communications Team has been nothing short of EXCEPTIONAL! They are responsive, communicative, and always ensure that I’m fully informed at each stage of the process.”
– Darlene, Founder, Registered Psychotherapist & Clinic Director
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